Hi, I’m Irina, a product designer working across B2B and B2C
I quickly get up to speed with new products, turn ideas into strong concepts, and take them through to launch. Experienced in FoodTech, SaaS, AdTech, and internal business tools
BrooklynBowl — how a redesign increased booking conversion by 29%
BrooklynBowl is Russia’s first mobile app for bowlers, bringing bookings, chat, tournaments, performance tracking, training, and news together in one place
VSL Platform — an in-house product that replaced Vturb for the entire media buying team
An in-house AdTech platform for media buyers. The product was redesigned, enabling the team to replace third-party tools with an internal solution
In development
An Elo-based rating system that turns every match into part of a player’s long-term progression. After each game, players see how their ranking changes, encouraging them to return, compete, and climb higher
Bowling Rating — keeping players engaged beyond the final frame
MyRest — using gamification to reduce staff turnover and boost employee engagement
Read in Russian
Coming Soon (EN)
Part of a restaurant management ecosystem. We reimagined the employee experience by turning routine tasks into a system of achievements, goals, and rewards
Websites & Interfaces
Telegram — for questions, ideas, and collaborations
— Current workplace?
— Bowlsoft
— Your location?
— Tallinn, Estonia
— Hobbies?
— Wakeboarding, cycling, gym
— Who inspires you?
— AVA, Suprematika, Dodo, Shuka, and NN/g
